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Craft Marketing Tips
One of the hardest things to sell on the Internet is arts and crafts. I believe the main reason for this is that there are so many people offering these products and relatively few people searching for them. Occasionally, I learn something new and useful about marketing arts and crafts and I'll pass these tips along, here.
One of the easiest ways to market crafts online is through eBay. The only problem with this model is all the traffic belongs to eBay and you don't build your business independently. Ken Evoy published a good book about selling on eBay and other online auctions: Make Your Net Auctions Sell! This book sold as recently as late 2003 for around $30. In late 2003, it was updated and Ken offers it to you free.
I also have a Dilbeck Craft Marketing Tips mailing list that is relatively inactive, and I invite you to join and participate.
Make Your Net Auction Sell! ebook is now free
Posted by johndilbeck on Monday, January 5 2004 at 11:46 PM
Category: craft_marketing_tips
One of the continuing successes I've had is selling handcrafted pewter and silver jewelry for Arch Avary in my Dilbeck Metalsmithing eBay store.
http://www.ebaystores.com/dilbeckmetalsmithing
At the moment, all the items available are store items because the auctions ended earlier this morning and I haven't had a chance to relist them. Two out of four auctioned items sold this week.
I also maintain his site at
http://ArchAvary.com/
We don't make a huge number of sales, but they're fairly consistent. Over the next few months, I'm going to be helping several other artisans in western North Carolina sell their products on eBay. I intended to get it done months ago, but I'm still playing catch up.
I originally got started with eBay after talking to my brother who was selling all kinds of drag racing memorabilia and being very successful at it.
I looked around for resources, and found an ebook called Make Your Net Auctions Sell!, published by Ken Evoy. I paid the $30 for the ebook, immediately downloaded it, and studied what was presented. A few days later, I opened my eBay account and it's been active ever since.
Recently, I learned that Make Your Net Auctions Sell! has been updated into what Ken calls one of his Masters Courses. His masters courses present quality, useful information, and he offers them free because he uses the opportunity to tell you about his outstanding service, Site Build It!
Now, you can download a copy of Make Your Net Auctions Sell at no cost at:
http://mynas.sitesell.com/sellmoreonline.html
If you have any interest in auctioning your products on eBay or other sites, then you may want to make some time this winter to read this book.
I recommend it highly.
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