John Dilbeck Musings

There are two approaches to advertising:

1. Put your ads everywhere you can and hope for the best.

2. Carefully plan where you will advertise, track all clicks each ad produces, and test each ad to make it even more effective.

There are several ad tracking services available, and each has its strengths and weaknesses.

I’ve been unsatisfied with what was available until recently, when Dan Moses introduced ProTrackerPlus, which offers full tracking features at an excellent price, starting at free.

Dan Moses offers other quality services, including PageSwirl, which I use to control the advertising I put on dozens of traffic exchanges.

Without PageSwirl, when I wanted to promote something new or discontinue promoting something, I had to go to every traffic exchange and change the websites I wanted to show. This could take hours of work.

With PageSwirl, I simply login, go to a page showing all the websites I’m promoting and add or delete from the list. This takes only a few minutes and automatically updates all the sites I promote on all the traffic exchanges where I’m a member. Yes, it took some time to set it all up, but now I save hours of work every month and it only costs me $10 per month to upgrade to Pro membership in PageSwirl.

But, that’s only part of managing my advertising. I promote products and services on quite a few websites, blogs, Squidoo lenses, social networking sites, and advertisements. Without tracking those links, I have no way of knowing where my prospects and customers are coming from.

ProTrackerPlus provides the ability to track every link I place. I can see in a few minutes where my prospects are coming from and that allows me to more effectively advertise the products and services I choose to promote.

It even emails me a daily update, if I want.

By tracking your links, you can learn where your advertising is effective so you can invest more time and money advertising there. You can see in a short time where you are wasting your time and money and stop doing it.

As with PageSwirl, you can track up to 5 links with ProTrackerPlus with a free account. Learn to use the system and prove to yourself how valuable the service can be for you. Then, at your convenience, you can update to a pro membership and track the full range of your advertising and promotions.

I’m in the process of transferring most of my advertising to using ProTrackerPlus tracking. It will take some time, but, as with PageSwirl, I’m sure it will pay off over time. If I can identify just one ad that is working well and use it more effectively, ProTrackerPlus will more than pay for itself.

The same is true if I can find just one ad that isn’t paying its way.

Plus, if something happens and a product or service is discontinued, or if I choose to stop promoting it, I will no longer have to find everywhere I’m promoting it and change or delete the ad. With ProTrackerPlus, I’ll be able to change the destination for the ad to a similar product, or I can point it to a page that explains why the product is no longer available or why I no longer promote it. Then, I can recommend a substitute, if one is available.

All of this is much easier to do if you are just starting out with your online marketing. If you join PageSwirl as a free member, you can use the page rotator on the free traffic exchanges you join. Then, as your marketing efforts bear fruit, you can easily upgrade your membership in PageSwirl and a few of the traffic exchanges you like best. This will leverage your marketing efforts for only a few dollars every month.

If you use custom splash pages on the traffic exchanges, it would be worth your time and effort to use tracking links through ProTrackerPlus. Then, over time, you’ll be able to find the ads and traffic exchanges that are producing paying customers. Those are the ones to promote more heavily.

Or, if you want, you can continue to just throw up ads here and there and hope for the best.

The choice is yours.

Act on your dream!

JD

I’ve had a Squidoo lens about Traffic Exchanges for quite some time and never really did anything with it.

This morning, I decided to add a module so you can vote for your favorite manual traffic exchanges.

I encourage you to rank the page by clicking on one of the stars at the top of the page.

Your comments are always welcome.

Act on your dream!

JD

(This article is part of my Marketing Tools and Techniques: Traffic Exchanges series.)

Normally, I won’t be promoting the latest and (supposedly) greatest thing, so don’t be afraid that I’ll bombard you with untested programs that may be here today and gone tomorrow.

I prefaced this recommendation because Soaring For Traffic is a new traffic exchange, but I believe it will be around for a long time and I think it will rise to be one of the best.

I’ve known Ray for a few months and I have seen for myself that he knows quite a bit about Internet marketing and is always working to learn more and to share what he learns with others.

I first met him on the Affiliate Funnel forum, where he answered some of my questions about ad tracking on traffic exchanges. I did some searching and found that he is the owner of Private Success Team, where he is busily helping others learn how to market on the Internet more successfully.

I recently learned that he has been working for about a year to introduce Soaring For Traffic, his free traffic exchange and downline builder.

Lately, I’ve become more discerning when it comes to traffic exchanges and I’m reaching the point where I probably won’t join too many more.

Over the last year, I’ve joined and used about 75 traffic exchanges with varying amounts of success. Now, I’m a member in about 60 and actively use about 20 of them.

I am an upgraded member in about a dozen exchanges, and I just upgraded my account with Soaring For Traffic.

Although Soaring For Traffic is free, you will get more traffic with less time and effort by upgrading to one of the two upgrade levels. I chose the highest upgrade and I’m looking forward to using this exchange a lot in the coming months.

I added about 170 sites to this exchange in one fell swoop by using my Page Swirl rotator and spent another hour or two advertising it on some of my marketing pages, including my LinkScout marketing site.

After I’d finished setting everything up, it was time to surf the new exchange and see how I liked it.

I found a couple of small errors when setting up to use the exchange, but surfing the sites of other members was easy and the site responded quickly, even on my very slow dial-up connection.

The downline builder part of the site contains five money making affiliate programs and I’m a member of three of them. I didn’t count the number of traffic exchanges in the downline builder, but almost all of my favorites were there and I saw only a handful of sites I’d never tried before.

I know that Ray will be a helpful and responsive owner, and that is a big part of being an upgraded member of an exchange.

Even though Soaring For Traffic is new, it already has nearly 1,500 members and is growing quickly.

Regarding the problems I encountered, one was just an incorrect height and width attribute in the HTML code for a 100×300 sidebar button link. That was easily corrected, and I’ll let Ray know about it as soon as I publish this.

The other was a bit more of a problem, but probably has an easy solution. The site offers a way to personalize one of the splash pages that can be used on other traffic exchanges. It features your name, photo, a banner, and a testimonial.

I filled in the form and submitted it, only to be told that the banner URL was incorrect. No problem; the exchange is new. However, the real problem, for me, was that the error page did not preserve the entries on the form that were correct. As a result, a very complimentary testimonial was lost.

Ray, if you read this, I said some nice things about you that nobody will read because the form lost my heartfelt compliments.

With only a couple of minor negatives (which I’m sure Ray will fix quickly) and lots of positives, I heartily recommend Soaring For Traffic to you.

If you want to be a free member, this exchange is better than most.

If you plan to upgrade, the prices are right and the One-Time-Offer page offers good discount pricing for an annual or lifetime membership.

If that doesn’t fit your budget, the second One-Time-Offer (OTO) page offers a 33% discount on the highest upgrade level, making it a good buy. Normally, the highest level, Soaring Eagle, costs $14.95 per month, and I think that is over-priced for a 1:1 surf ratio and anything less than 1,000 credits per month. However, the second OTO page offers the Soaring Eagle level for $9.99, and I think that is the proper price for what is offered.

I don’t know if either of these discount pages will be available should you join, nor what they may offer at that time. These things are always subject to change.

If you don’t take advantage of either OTO page, you’ll pay more, perhaps a lot more, in the long run.

Soaring For Traffic will be one of the dozen or so traffic exchanges I’ll use on a regular basis.

You can join Soaring For Traffic for free and see for yourself how well it works for you.

Act on your dream!

JD

Steve Brown has created a new downline builder at Downline Planet that promotes, so far, mostly traffic exchanges.

If you are a regular surfer at any of the major traffic exchanges, you should join Downline Planet and publicize it on your favorite traffic exchange. Build your downline in multiple programs by advertising Downline Planet.

These programs are being promoted through Downline Planet at this time. Early users get to add up to three programs of your own.

Steve has a forum for members, too.

Join Downline Planet today.

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