John Dilbeck Musings

I am slowly making progress in converting all of my blogs over to WordPress (with the single exception of John Dilbeck And Friends which will continue to be powered by Manilla.)

The more I use WordPress, the better I like it.

One thing I’ve been doing is using categories rather extensively on several of my blogs.

On Syndicate Your Ad, I have a category for every state in the USA, all the provinces in Canada, and other countries as I need to create them. The reason for this is that each category has its own RSS feed and I syndicate those feeds on dozens of Squidoo lenses and other websites.

I’m way behind in blogging these offers, but I decided it was best to take the time I needed to create an infrastructure for promoting the offers. Now that I’ve almost completed that, I’ll get back to updating the blog this month or next. Then, it will be easy to update it every couple of days or so.

I’ve tested several other blogs to see how well they work when generating multiple RSS feeds based on category, and after several months of use, I’m going to convert all of them over to WordPress. As far as I’m concerned, it offers the best value in terms of power, flexibility, extensibility, and ease of use. So, the others will be ditched.

All of this takes time, but by the first of 2007, or so, I’ll have everything working as I want and can spend just a few hours a week keeping them updated.

So, now I have an easy way to generate information that flows from blog to lens, website, and other blog.

Now, I’m thinking about how I can complete the flow back to the originating blogs or if that is even something that needs doing.

I got the idea a few minutes ago when I was looking at my newest lens: Dolly Parton.

On the top right corner of the lens, there is the standard icon for RSS feeds. When I looked at it, the feed showed my description for the lens and it was repeated as a link item with the date of last updating.

As far as information is concerned, it doesn’t look too interesting to me, but it does look interesting in terms of the date of last update. I’m wondering if this is one of the mechanisms Squidoo uses to rank lenses in terms of “freshness” or recentness of update.

How can I use that for myself?

I still don’t know the answer to that question, but I’m going to be musing about it the next few days as I go about my marketing efforts.

Do you have any thoughts about it?

If you own a business, you already know that all businesses need new customers.

Two months ago, a new online service was introduced with the purpose of making it easy for merchants and business owners to offer special offers to attract new customers (or reward existing customers).

Not only is it easy to do, but it costs absolutely nothing to register your business and create your special offers.

You, as a business owner or manager, can decide what kind of offer you want to make. You can offer a percentage discount on the next purchase. Offer a special price or a freebie. Buy one, get one free. Buy one, get another at half price. Buy lunch and get a free beverage. $500 off at closing when you buy a new home. Whatever kind of offer that works for both you and your customers or clients.

You know all about these kinds of offers.

So do your customers and potential customers.

And your competition.

What’s the catch?

There isn’t one.

You can advertise for free and set all the conditions of the offer. All we ask is that you pay a bounty for each coupon that is redeemed by a paying customer. And, to top it off, you decide how much you’re willing to pay for that customer to redeem the coupon. It’s entirely up to you. You advertise free and pay only for results.

How much are you willing to pay to acquire a new customer?

How much are you willing to pay to get new business from your existing customers?

What is the lifetime value of a new customer for your business? How much are you paying to acquire a customer now?

Are you willing to try something new where you control the offer and the amount you’re willing to pay, and to pay only when someone actually purchases from you?

You don’t have to pay for advertising and hope it works.

You don’t have to pay when someone clicks your advertising link.

You pay only when someone actually redeems your coupon and makes a purchase from you. Guaranteed results.

When you create an offer, won’t you think about making your expiration date at least a year from now? That way, more people will get a chance to try your offer, you’ll have less administrative efforts in renewing the offer, our affiliates (thousands of them) will have an easier time promoting your offer, and we’ll all save time and effort in promoting your business.

Of course, if an expiration date a year from now doesn’t suit you or your offer, you’re free to set the offer and the expiration date to exactly what you want. That’s one of the beauties of this new service.

We’re working hard to promote you.

I’m asking you to give us a try.

If it doesn’t result in new business for you, it won’t cost you a penny - just a few minutes of your time.

I’m also asking you to make an offer that is exclusive to our service.

How many people promote your coupon when you advertise in your newspaper?

We are ready to actively promote your offer. Since you’re saving money by not paying for advertising that doesn’t work, we’d like to ask you to make a offer that is better than your usual offer. You’ll benefit and so will your new customers.

I want to promote your business.

If you go to http://ShowYourCoupon.com you can see our service in action.

To register your business and start creating your special offers, go to http://merchant-info.showyourcoupon.com and sign up for free.

I’ll syndicate your coupon at http://SyndicateYourAd.com and to other websites, weblogs, and other venues — all at no extra cost to you.

Give us a try.

You have nothing to lose, and the potential of attracting new paying customers at a cost you set.

Remember, no customers, no sales, no cost.

Register your business for free and make your offer to new prospective customers.

I want your business and I’m willing to work to help you promote your business and make more sales.

Your coupon will be actively promoted at SyndicateYourAd.com and many other sites that are fed from that weblog.

Sign up today.

(This service does not accept offers for business opportunities. We are happy, however, to help you promote your products and services.)

Thank you, and I look forward to promoting your business.

I hope you have a wonderful 2006.

John L. Dilbeck
Dilbeck Marketing
Murphy, NC 28906

Over the last six months, I’ve been doing a lot of work to learn more about blogging and syndication, using a variety of tools.

One of the things I wanted to do was to create multiple blogs on specific topics. I’m interested in, and do, a lot of different things, and I didn’t want to confuse someone who was reading a story about marketing in one message and then one about nonprofits in another and making customized t-shirts in a third.

How can you build a readership when your blog has no focus?

So, I decided to use the easiest tool I could find: Blogger.

I built about two dozen blogs and learned how to syndicate them on multiple sites using javascript, iframes, and php. Things were going great, and I was getting ready to turn my attention away from building the infrastructure to writing more about the topics to which each blog was devoted.

However, about a month ago, Blogger installed new software, apparently, and I started going through a round of being blocked, then whitelisted, then blocked again, and so forth. Finally a couple of days ago, I had had enough of it and decided to move all my marketing, affiliate marketing, and network marketing blogs off Blogger. But, I didn’t want to lose what I’d written.

So, I registered Blog Feed Syndication and archived over 20 of those blogs there. Since they’ll no longer be powered by Blogger, they are suspended until I find a new way to do what I want without having to do a lot of extra work in the process.

I’m testing WordPress for this, but really don’t know enough about it to make a determination if that’s the way I want to go or not.

Ideally, I’ll find a way to blog in one place, choose separate categories for each posting — as I can do here with Radio Userland — and generate a separate RSS feed for each category that can be syndicated as I want. So, I have some learning to do over the next few days.

I did decide to leave my Cherokee County, NC Blog and Murphy, NC 28906 Blog on Blogger for now. Since they do not have the marketing characteristics of some of my other blogs, perhaps they won’t trip the new algorithms that have caused me so much trouble over the last few weeks.

(Update: September, 2006 - I’ve restarted both those blogs using WordPress and I’ll be reloading the old postings from the archives to the new blogs as I have time.)

In the meantime, I believe I have archived my test postings from my blogs so I can access that information and use it again, if I need to do so.

One lesson I’ve learned, again, is not to trust a free service enough to try to build a business around it, especially when their terms of service tell me my only recourse is to stop using the service if I don’t like what’s happening.

I’m old enough to have learned that lesson decades ago, but I keep making the mistake that I can trust people I don’t know, systems over which I have no control nor influence, and the inevitable gremlins that find new places to live.

Back to the drawing board, one more time.

A few months from now, I’ll probably laugh about this new opportunity to have a learning experience.

Ken Evoy’s free Internet search utility has just gotten better, if you have any interest in RSS, XML, and blogs or for specialty hubs and directories.

Search It!, which does NOT involve downloading anything to your computer, is a utility that makes it easier to find information relating to business and ecommerce on the Internet. By using a multi-step process (usually three steps, but sometimes four), it will build the searches for you and go to the appropriate search engine, directory, or content site to find the information in which you are interested.

One item you’ll see in the Step 1 dropdown box is “Reference Library for Content.” By selecting that, Search It! will automatically populate the Step 2 box with appropriate choices. There is a link to get help for using the tool once you have selected your choices for Step 1 and Step 2.

The new searches listed in the Reference Library for Content choice in Step 1 are:

Yahoo! RSS Domain Search
Feedster Blog/RSS Search
Syndic8.com RSS Search
Google RSS Content Search
Yahoo! RSS Content Search

It’s taken me years to learn how to search for some of these things and where to go to find them, and Ken has just given you that power for free.

Not only that, but he just added four more searches related to hubs and directories. Select “Specialty Hubs and Directories” in Step 1, and you’ll see the following new searches in Step 2:

Google Wide
Google Tight
Yahoo! Wide
Yahoo! Tight

The help link below Step 1 and Step 2 gives information on how to use these new searches.

I use Search It! just about every day. It’s easy to use. Leave the small window open in the top-left corner of your screen so it will be available when you want to find something of interest. The more I use it, the better I like it.

I was surprised to see that I have several sites listed in the top 10 for both the Yahoo! Wide and Tight searches for the following keywords: Step 3 = “Murphy NC” and Step 4 = “travel”. It looks like the work I’ve been doing for the last several months is starting to pay off.

About two weeks ago, while working on one of my websites hosted by Site Build It!, I wanted to create a weblog for maintaining current information about telecommunications. While it is possible to create a weblog, of sorts, using Site Build It, it wasn’t what I’d become accustomed to using Radio Userland or News Pro.

I decided it was time to investigate the state of the art concerning RSS and syndication, and that led me to the newest version of Radio Userland and the replacement for News Pro, Coranto. Both are heavily invested in RSS and XML and it was time to do some updating and building of new infrastructure before I could make progress on my original goal.

Now, I’ve installed Coranto on JohnDilbeck.com and DilbeckConsulting.com. I created a new weblog at blogger.com. I’ve updated some of the settings at johndilbeck.editthispage.com. I downloaded, installed, tested, and purchased a license for Radio Userland version 8. Now, I’m ready.

At this point, I create my weblogs (also called blogs) using Radio Userland, which automatically uploads to I Succeed By Helping You Succeed and to John Dilbeck And Friends. (Links updated in September, 2006, to point to current sites.)

Then, it’s a fairly quick procedure to copy the entries from my original Ramblings site to it’s new host at http://JohnDilbeck.com/news/ where it’s powered by Coranto, and to my blogger.com blog at (link deleted). I’m running most of the entries concurrently on all of the weblogs, and I don’t know if I’ll continue doing that or if each will take a direction of its own in the future.

Either way, the background work is completed. I have to add a few more pages to several sites where I’ll use syndication via javascript to show portions of the blogs on pages that will be automatically updated with no extra effort on my part once they’re in place.

In a couple of months, I’ll know how this is working and how well it suits my original desires.

Now, it’s time to turn my attention back to marketing and selling.