John Dilbeck Musings

Are you a lensmaster on Squidoo?

If you are, I’m inviting you to join a new social networking site for Squidoo marketing, where our goal is to help each other do a better job of creating lenses that are used for marketing.

Want to increase the revenue you earn from your lenses? Come and talk about them. Attract new visitors. Learn new techniques and share your own.

Want to become a Squidoo lensmaster?

Everyone is an expert on something. Squidoo provides an easy way to build one-page websites called lenses that you can use to focus attention on a particular subject that you know and love.

It’s free, and Squidoo even shares any revenue they earn from your lens with you. There are many of us who get a monthly deposit from Squidoo into our PayPal accounts. I just got a deposit into mine a couple of days ago. You can, too.

Are you an expert on something?

Build your own Squidoo lens and tell the world. It’s free, of course.

Then, come join us at the Squidoo marketing community.

We’ll help each other become better lensmasters.

Act on your dream!

JD

There are several ways you can promote your business on Merchant Circle: the contents of your basic listing, any items you post to your blog, coupons you create, photos you upload, and the bulletins posted on your directory listing page.

I just learned about Merchant Circle a few days ago and I’ve jumped all over using their system. You can see the profile I’ve created for Dilbeck Marketing on Merchant Circle. I’ve taken the time to use most of the tools and love their system.

(Your business is listed at Merchant Circle, right? If not, you can create a professional looking online listing for your business with our easy to use tools. Free! - MerchantCircle.com.)

There are probably other things you can do at Merchant Circle that I haven’t discovered in the less-than-a-week that I’ve been a member of the site.

What you may, or may not, already know is that every time you blog, create a coupon, upload a photo, or post a newsletter, these things are added to a newsfeed for you, automatically.

At the top-right of your listing, you’ll see “Subscribe to blog and coupon feed” followed by an orange chicklet that says “RSS/XML.” This is a standard news feed that can be syndicated on many services and can be read by anyone using a news feed aggregator or a news reader. Even without sending emails you are broadcasting to the world - potentially.

I’ll write a post later to explain more about making use of this. For now, suffice it to say that you can blog in one place and have it automatically republished in multiple places. This makes it very powerful for getting your news out.

If you don’t know anything about RSS, let me suggest that you read What is RSS?.

One place you may want to syndicate your feed is at Squidoo.com.

To do this, you’ll need to be a member.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Of course, you’re an expert on your business, so join Squidoo and create a lens about it. It’s worth the effort to learn how to build free lenses on Squidoo, and it’s a perfect place to syndicate your Merchant Circle news feed.

For example, I’ve created a Squidoo lens about Merchant Circle and I’ve syndicated (re-published) my news feed and Merchant Circle’s news feed on that lens.

Also, as part of that lens, I’ve created a list where you can add a link to the Merchant Center listing for your business. I will be syndicating that list on some of my other websites, so you’ll get free advertising just by adding your link to the list. If you don’t understand, just comment on this topic and I’ll see what I can do to help you.

Act on your dream!

JD

I’ve had a Squidoo lens about Traffic Exchanges for quite some time and never really did anything with it.

This morning, I decided to add a module so you can vote for your favorite manual traffic exchanges.

I encourage you to rank the page by clicking on one of the stars at the top of the page.

Your comments are always welcome.

Act on your dream!

JD

The more I participate at Squidoo.com by building lenses and adding those lenses to groups, the more I see pages on Squidoo referenced in my traffic stats on various sites I have.

What?

I mean that Squidoo is sending an ever-increasing stream of traffic to my sites, blogs, and forums.

Thinking about that, I took a little time this morning to create a new Get A Free Marketing Site lens on Squidoo.

Then, I found several related groups and submitted my new lens to them.

This morning, my lens is ranked at over 180,000. I’m guessing it will jump to about 30,000 or less in the next 24 hours. Then, who knows where it will end up.

To make it a bit more interesting, I added a Plexo module where you can vote for your favorite marketing book on the lens, and I added an RSS feed for marketing articles from 21st Century Articles, my article directory specializing in business, communications, technology, and self-improvement articles.

If you don’t see your favorite marketing book on the list, please feel free to add it.

I have been getting tens of thousands of page views to my Get A Free Marketing Site suite of marketing tools at LinkScout, and I know it has been worth the time and effort - and money - I’ve invested in it.

Therefore, I feel confident in recommending it to you, too.

Act on your dream!

JD

PS. I also recommend that you start building as many Squidoo lenses as you need to promote your business, talk about your hobby, or write about anything in which you are interested. It’s free, and you may well get paid by Squidoo. I earn a small check from them every month, and that’s a lot better than buying advertising, in my opinion.

If you have a blog on just about any topic, you should create a related lens at Squidoo, and don’t forget to use the RSS module to syndicate your blog feed.

It brings me more visitors, and I’m sure it will work for you, too.

I just created a new Site Build It Webmasters group on Squidoo.com.

If you are a Site Build It! webmaster, you are invited to create a new lens about your SBI site and how you use Site Build It to create your online business.

If you create a lens using the above link, you will be submitted for membership to the Site Build It Webmasters group on Squidoo.com.

As long as your new lens is about SBI and/or your SBI website, I’ll be happy to admit you to the group.

(Site Build It! websites, only, please.)

This is a great way to get one-way links to your site and the pages within it.

Squidoo lenses are powerful ways to build one page websites that link outward to other resources. You can even make money while you promote your site.

Do you have a CafePress store related to your SBI website? Add a CafePress module to your lens and sell your wares.

Do you sell products from Amazon.com on your SBI site? Add the top sellers to your Squidoo lens, too.

Feel free to put your 5 Pillar affiliate links on your lens(es).

Let’s all help each other succeed.

Act On Your Dream!

JD

I am slowly making progress in converting all of my blogs over to WordPress (with the single exception of John Dilbeck And Friends which will continue to be powered by Manilla.)

The more I use WordPress, the better I like it.

One thing I’ve been doing is using categories rather extensively on several of my blogs.

On Syndicate Your Ad, I have a category for every state in the USA, all the provinces in Canada, and other countries as I need to create them. The reason for this is that each category has its own RSS feed and I syndicate those feeds on dozens of Squidoo lenses and other websites.

I’m way behind in blogging these offers, but I decided it was best to take the time I needed to create an infrastructure for promoting the offers. Now that I’ve almost completed that, I’ll get back to updating the blog this month or next. Then, it will be easy to update it every couple of days or so.

I’ve tested several other blogs to see how well they work when generating multiple RSS feeds based on category, and after several months of use, I’m going to convert all of them over to WordPress. As far as I’m concerned, it offers the best value in terms of power, flexibility, extensibility, and ease of use. So, the others will be ditched.

All of this takes time, but by the first of 2007, or so, I’ll have everything working as I want and can spend just a few hours a week keeping them updated.

So, now I have an easy way to generate information that flows from blog to lens, website, and other blog.

Now, I’m thinking about how I can complete the flow back to the originating blogs or if that is even something that needs doing.

I got the idea a few minutes ago when I was looking at my newest lens: Dolly Parton.

On the top right corner of the lens, there is the standard icon for RSS feeds. When I looked at it, the feed showed my description for the lens and it was repeated as a link item with the date of last updating.

As far as information is concerned, it doesn’t look too interesting to me, but it does look interesting in terms of the date of last update. I’m wondering if this is one of the mechanisms Squidoo uses to rank lenses in terms of “freshness” or recentness of update.

How can I use that for myself?

I still don’t know the answer to that question, but I’m going to be musing about it the next few days as I go about my marketing efforts.

Do you have any thoughts about it?

Now that Groups are active on Squidoo, I have been inspired to start some new lenses.

For the Country Music Fans group, I just created a new Dolly Parton lens. Pigeon Forge is only a couple of hours from here and I’ve been a Dolly Parton fan for decades, so it seemed like a good lens to build.

For the Addicted to Squidoo group, I started a Marketing With Squidoo lens. I have some ideas for more content on that lens, but I’ve run out of time today to work on it.

I plan to start a new group that I’ll announce in a few days. I created a couple of lenses for adding to the group when it is created. They include:
Success With Power Blog and Success With Blogging. They may fit into groups that also include Home Businesses and Marketing. I have an idea that we’re going to see a lot of overlap in groups since anyone can start whatever group they want.

In fact, I plan to create a few more groups to cross promote lenses I’ve already created.

With the groups I’ve created at MySpace and Squidoo, I’m starting to think that I don’t want to over-extend into another direction! It’s a lot easier to join a group and let someone else manage it than it is to find the time to visit all the groups and forums I’ve started here and there every day. Some days I have other priorities and just don’t have the time and energy to visit all those sites to make sure things are staying on track.

I just added another 17 lenses i want to create to the file where I keep all my information about my existing lenses. I found I wanted a comprehensive list of all the lenses, their URLs, RSS feeds they publish, and any notes for further development. Otherwise, I don’t think I’ll be able to keep up with all of them and what I want to do, even if the Squidoo Dashboard does keep a list of all our lenses.

By the way, I just discovered a neat tool for promoting your lenses. On the bottom right of your Squidoo lenses dashboard, there is a section called Lensmaster Tools. At the bottom of that column is a link to Spread The Word. On that page, there is a nice tool that helps you create image links to your lenses. An example is shown below:

So, who else has been creating new lenses?

Over the last few days, there have been some big changes at Squidoo.com with the release of the new groups feature.

Now, your Squidoo lens is not a stand-alone page. You can join appropriate groups for cross promotion of similarly-themed lenses.

Don’t find a group you like? Start one of your own. Help all the members of your group find more readers and more success with Squidoo.

New Squidoo lenses

I just created a new Success With Blogging lens and I invite your feedback for resources that can be added to that lens.

New Squidoo groups

I have several lenses, websites, and forums related to North Carolina, so I created a new North Carolina Group and I invite you to add your lenses to this group as long as they relate primarily to a place, event, person, organization, or business that is in North Carolina.

The Power Blog is a brand new, hands-off, affiliate marketing service which combines the simplicity of dynamic internet marketing with the power of a search engine optimized blog needed to create a real profit pulling internet marketing campaign.

Join free or see all the benefits of pro membership.

After I discussed the idea with Peter Dobler, creator of the Power Blog, I set up a Success With Power Blog group on MySpace.

I’m inviting you to come and participate.

The more we discuss the Power Blog, the more we can succeed with it.

As long as I was promoting the Power Blog, I also created a lens at Squidoo, Success With Power Blog on Squidoo, to present it to new potential members.

I have a MySpace page, John Dilbeck, and I invite you to come view my profile.

I invite you to get a MySpace account if you don’t already have one. They’re free.

Sign in to your MySpace account and visit my profile page. Invite me to be your MySpace friend, if you want.

Then, come join the Success With Power Blog group and let’s spread the word.

A Little About CafePress

I’m sure you know by now that you can get a free account at CafePress where you can upload your custom designs onto about 80 products - free.

You can open your own free or premium shop at CafePress.com and sell your own designs. Whether you want to sell t-shirts with slogans, your own original books or CDs, or clothing, mousepads, calendars, and other products with your own original art, you’ll find CafePress an easy way to set up your online store and let them take care of the printing, processing, shipping, and customer service — and send your royalty checks for the sales you make.

I’ve been a shopkeeper at CafePress since 2002 and I heartily recommend the company. I love getting emails telling me that I just made a sale and then, a few weeks later, getting my commission checks in the mail.

If you are serious about selling your products on CafePress, I seriously recommend that you get a premium store. You can create multiple sections and offer your designs on more products. It is much easier to manage a single premium store than multiple free ones. I know. I also know that I am making more sales from my premium store than I ever did from my free stores.

I invite you to visit my CafePress shop at Shirts-Mugs-Hats.com. You will find an eclectic collection of products with a variety of designs.

If I had known then what I know now, I would have opened several themed premium shops and I am thinking about doing that next year. It is much easier to market a themed collection because you can target your market much easier and it is easier to describe what you are selling. Each premium shop costs only $7 per month (less if you pay annually), and I’m earning enough that my shop is basically free, since it is paid for out of my commissions earned.

A Little About Squidoo

You may not have heard about Squidoo, but you will.

Squidoo is becoming very popular. In the few months since it was introduced, nearly 41,000 lenses have been built.

You can open a free account at Squidoo and create as many lenses as you want for free.

In fact, you may even earn money from your lenses. I’m getting small commission payments each month, and they are growing. You can, too.

CafePress and Squidoo Co-Branded Lenses

Now, for the news I just learned about a few hours ago.

CafePress shop owners can now create a new CafePress co-branded lens by going to the CafePress headquarters on Squidoo and following the directions. It looks to me as if you must create a new lens to participate in the joint venture, so, in addition to my Custom T-Shirts lens, I just created a cobranded lens at John Dilbeck’s Shirts, Mugs, and Hats Store at CafePress.

Why go to the extra effort?

I believe in promoting my efforts as widely and as often as possible, so a new lens that links to my CafePress shop can’t hurt - and neither can linking to it from other lenses, websites, blogs, and so forth.

Additionally, I don’t know how CafePress and Squidoo are promoting lenses created through the CafePress Squidoo headquarters, but I did see a link to my new lens and to my list of lenses on the CafePress headquarters. So, I’m getting some additional promotion, at least.

What I don’t like about it

There are many positives to selling your products on CafePress and creating lenses on Squidoo. I’ve mentioned some in this post, and I’ve talked about others previously in different locations.

I’ll stipulate it as a given that you should do this if you are selling any designs through CafePress.

But, all is not perfect with this solution.

For example, on my new lens, I just wasted over an hour trying to use the automated tools provided for picking products from a particular CafePress store, in this instance, mine.

I know I have a white tshirt that says “Because I’m the Mommy, That’s Why!” and I can find it in about a minute on my site.

But, when I tried searching for it using the promote a store part of the CafePress module, I could not find it. I know it is tagged with both “johndilbeck” and “mommy”, but it never showed up in the search.

I know I have many products with “USA” on them and I tried to find them using the search. I found many of my other USA flag wear products, but never did find the USA tshirt or sweatshirt.

So, I manually linked to them in the introduction of the lens and deleted the promote a store module. I’ll replace it later, when I have more time.

The CafePress affiliate program

Recently, CafePress introduced an affiliate program and it’s starting to pay off for me. In fact, I’m earning enough from the affiliate program that my premium shop is paid for through those commissions and I get to keep the commissions from all my product sales. I like that, and I’m eager to increase both income streams.

So, I’ll be doing some extra promotion over the next few months leading up to Christmas and the holiday shopping season.

I know I don’t produce the best products on CafePress. I do mostly styled text designs and lots of people don’t care for them. But, now, as an affiliate, I can recommend more topical designs, cute designs, artistic designs, and others that I like.

You can, too.

Unless you can drive a ton of targeted visitors to the site, you will not get rich, but you could make several hundred dollars through this affiliate program.

Here are some categories of products you can purchase at CafePress. Do your gift buying early and avoid the crowds!

• Politics
• Pets
• Dogs
• Humor
• Junior’s Gear
• Bumper Stickers
• Art and Photography
• Fantasy Art
• Military
• Geek
• Pop Culture

Something for everyone

CafePress offers millions of products from hundreds of thousands of designers, so there is probably something there for everyone.

Not only that, but creative and artistic people can sell their own designs, and everyone who is willing to exert the effort can recommend their favorite designs through the affiliate program.

We all prosper by helping each other promote and sell our products.

It’s great to see Squidoo and CafePress working together to help us in our efforts.