John Dilbeck Musings

Scott Boulch, author of Death of Adsense has a new blog for discussing the ebook and topics related to it.

In his most recent post (as of this writing), Scott proclaims The last battle cry of the dying Adsense “Gurus”.

He makes some interesting points, and obviously has more experience than I with earning from Adsense.

If you want to follow this subject, his blog is the logical place to do so.

His follow-up book, Life After Adsense was supposed to have been released yesterday morning, but I haven’t had the time to download it, yet.

Scott sure has gotten a lot of attention with this, so it will be interesting to see how it plays out.

If you have been reading my blogs for any length of time, you are already aware that I am not one of those people who follow the latest fad or breathlessly tell you why you just have to purchase the next great whatchamacallit.

I’m not going to start now, either.

I’ve gotten several emails over the last couple of weeks about “The Death of Adsense,” and, since I earn enough from Adsense every month to cover my hosting and advertising expenses, I wondered what it was all about.

So, I downloaded the ebook and read it.

The author makes some good points, but I have no idea how it will all play out.

I’m not even going to try to tell you what he says in the ebook. You can download it yourself and get it “from the horse’s mouth.” It’s only 18 pages long and you should be able to read it in less than a half hour.

When you sign up to download the book, you become an affiliate, and for a limited time, he is paying affiliates a half-dollar for everyone who follows your link and downloads the book. Not bad, making fifty cents when someone downloads a free ebook.

However, that’s not why I’m telling you about this. If his analysis (or hypothesis) is correct, then you need to be aware of this if you depend upon Adsense for income.

I am not saying that Adsense is dead and I don’t fully agree with what he says in the ebook.

And, here’s the spoiler, the ebook ends just as he is about to tell you the alternative to Adsense. That’s why I haven’t been talking about this.

Today, however, he is supposed to release the second ebook that explains his alternative income system. Will it be worth the read? I don’t know.

I do know that, in the past, it looks to me as if he created websites that were designed to skim as much money from Adsense with as little work as possible, and I’m sure these sites were low-quality at best. I don’t know this for a fact, but I’m assuming this is the case.

(You know what they say about assuming….)

Anyway, later today you may be able to get the “Life After Adsense” ebook. I’m sure there will be a lot of people trying to download it, so it may or may not be available.

I’m not going to recommend either ebook to you, but I will tell you how to get your own copy and decide for yourself.

I am a full-time affiliate marketer, but this time, I’m not going to use an affiliate link to send you to his site. I don’t want the 50 cents if you download the ebook, because I cannot truthfully tell you that I recommend the information contained in it.

So, buyer (or downloader) beware, use your discretion and think for yourself.

Am I going to download the “Life After Adsense” ebook to go along with the “Death of Adsense” ebook I downloaded a few days ago? Yes, I am.

Am I going to do what it says? I have no idea. I’m going to read it and think about it before doing anything.

What you do is up to you.

Here’s the site to go to: http://www.thedeathofadsense.com/

I have not seen a decline in my Adsense revenue, and I’m hoping it is because I do my best to build sites with the best content I can create. I try not to take any short-cuts and I’m willing to build my business using a slow and steady model - the tortoise approach rather than the rabbit approach.

Am I curious about what’s in “Life After Adsense?” Yes, I am. But, at this time, I don’t have any plans to change my business model or redo my marketing plan.

That may change tomorrow. Maybe, maybe not.

What do you think?

Whether you’re an advertiser using pay per click ads on Google or you’re a webmaster hosting Adsense ads on your websites, you’ll want to know about the new Adsense updates that Google recently released.

Rather than writing about it myself, I’m going to refer you to Ken Evoy’s explanation of Adsense and how these changes can be beneficial to you, especially from the viewpoint of a webmaster using these ads to add another stream of income.

Adsense is an important part of my strategy for monetizing my website traffic. If you have a site with any significant traffic, I’d urge you to learn more about Adsense and see if it makes sense to use it to add another stream of income from your site.

The new features make it even better than it already was.

Google has added several things we’ve been wanting since Adsense was first introduced.

About a year ago, I started recommending, to anyone who would listen, that it was important to put full addresses, city, state, zip code and phone numbers with area codes on their websites.

Sharon Fling has been predicting the importance of promoting small local businesses on the Internet for a couple of years now, and those who have followed her advice are very well placed as we see more of the major search engines incorporate local searching in their arsenal of search tools.

Google now offers local search results — something they’ve been working on for months — and their implementation is coming along nicely.

For example, I just entered “restaurant 28906″ on their search page, and at the top of the results it shows a heading link for “Local results for restaurant near 28906″ followed by three local restaurants with their address and phone number.

If you click on the link just mentioned, it brings up a page of restaurants near Murphy, NC sorted by distance. It even lists the mileage and direction to the restaurant with a link for directions.

At the top of the page are other categories related to restaurants.

Right below that is a compass icon with a link to see the listings on a map of the region.

Clicking the link brings you to another page with a Mapquest map showing numbers indicating the restaurants. There is a legend to the right of the map showing the restaurant indicated by each number, with a link to the restaurant.

Mapquest maps for our mountain area are not extremely accurate and I often get erroneous results, but this map looks mostly accurate — although not 100%.

If I click on my favorite restaurant in Murphy, Shoebooties Cafe, next to its number in the legend, it brings you to a page dedicated to Shoebooties, with its location noted on the map and a button for getting driving directions.

I’m less satisfied with MapQuest’s driving directions, since they give you a 23 minute, 12 mile drive to get to a location that is about a 30 second walk from the main intersection in downtown Murphy. The last two or three steps in the directions are accurate, but I have no idea why they start where they do, way out west of Murphy a long way from the town.

Regardless of the deficiencies of the MapQuest directions, the Google implementation of local search is accurate and fast.

Let’s try another. How about “antiques 28906″ or “real estate 28906″?

For antiques, it lists three shops in the local section at the top of the page, but misses Pickled Parrot Antiques which is right in downtown Murphy and starts with a shop over two miles away. Pickled Parrot Antiques is listed first in the regular search results, right below the local results — so there are still some bugs to be worked out for the most accurate results.

For real estate, the link to the full page is more accurate than for antiques. It correctly lists the downtown real estate agencies and extends outwards from there. This is clearly useful.

While the Google local results feature is not as accurate as being listed in the yellow pages, it is free and fast. As time goes by, I’m assuming it can only get more accurate as Google improves their algorithm and cross-linking.

I think you’ll find this to be a very useful tool.

Looking for a bagpiper near you?

On a lark, I tried searching for “bagpiper 28906″ and learned that Clay Will lives about 40 miles southeast of me on the north shore of Lake Rabun in Georgia. I bet I never would have found him in the local yellow pages!

But, just when this looks great, I tried searching for “musician 28906″ and got results that were not very good. I know there are hundreds of excellent musicians within a 20 mile radius of here and none of them are listed.

“pizza murphy nc” correctly lists Downtown Pizza Co (where I had lunch a couple of days ago and enjoyed it) and branches out from there. It misses Papa’s Pizza To Go in Murphy, but finds the franchise in Blairsville, Georgia, which it says is about 15 miles south of Murphy, but I’m pretty sure it’s a good bit farther than that.

While still a work in progress, Google’s local search is decidedly useful, especially for businesses that are most likely to have a website or which may be listed in various directories.

I could probably spend the rest of the day playing with this, but it’s time to move on to other tasks!