John Dilbeck Musings

There are several ways you can promote your business on Merchant Circle: the contents of your basic listing, any items you post to your blog, coupons you create, photos you upload, and the bulletins posted on your directory listing page.

I just learned about Merchant Circle a few days ago and I’ve jumped all over using their system. You can see the profile I’ve created for Dilbeck Marketing on Merchant Circle. I’ve taken the time to use most of the tools and love their system.

(Your business is listed at Merchant Circle, right? If not, you can create a professional looking online listing for your business with our easy to use tools. Free! - MerchantCircle.com.)

There are probably other things you can do at Merchant Circle that I haven’t discovered in the less-than-a-week that I’ve been a member of the site.

What you may, or may not, already know is that every time you blog, create a coupon, upload a photo, or post a newsletter, these things are added to a newsfeed for you, automatically.

At the top-right of your listing, you’ll see “Subscribe to blog and coupon feed” followed by an orange chicklet that says “RSS/XML.” This is a standard news feed that can be syndicated on many services and can be read by anyone using a news feed aggregator or a news reader. Even without sending emails you are broadcasting to the world - potentially.

I’ll write a post later to explain more about making use of this. For now, suffice it to say that you can blog in one place and have it automatically republished in multiple places. This makes it very powerful for getting your news out.

If you don’t know anything about RSS, let me suggest that you read What is RSS?.

One place you may want to syndicate your feed is at Squidoo.com.

To do this, you’ll need to be a member.

Are you an expert on something? Build your own Squidoo lens and tell the world. It’s free, and you may even earn some money from it.

Of course, you’re an expert on your business, so join Squidoo and create a lens about it. It’s worth the effort to learn how to build free lenses on Squidoo, and it’s a perfect place to syndicate your Merchant Circle news feed.

For example, I’ve created a Squidoo lens about Merchant Circle and I’ve syndicated (re-published) my news feed and Merchant Circle’s news feed on that lens.

Also, as part of that lens, I’ve created a list where you can add a link to the Merchant Center listing for your business. I will be syndicating that list on some of my other websites, so you’ll get free advertising just by adding your link to the list. If you don’t understand, just comment on this topic and I’ll see what I can do to help you.

Act on your dream!

JD

On Memorial Day, the monitor on my faithful Macintosh 8500 died.

I’ve been using that computer and monitor for about 14 years and even after all that time, I was surprised when the monitor went from a full screen to a thin horizontal line and then turned itself off.

I’ve been thinking for some time that it’s about time to get a new - or newer - Mac. After all, the 8500 is a dinosaur in terms of computers, and sometimes I’m surprised that I can still use it for real work.

On the other hand, I have many thousands of dollars worth of software that will not run on the newest Macs and I don’t plan to upgrade all of that perfectly usable software unless I absolutely have to.

So, I went rumaging through my old computer parts and found an old multisync VGA monitor that I used on the last PC I owned - or ever plan to own. When I turned it on, it looked like it would work, so I turned my attention to finding a VGA adapter so I could use it with my Mac.

But, I couldn’t search online with a headless computer.

So, since I’ve been working 7 days a week for months, I decided to take a few days off and consider the best path for moving from my ancient computer to a much faster system running the latest version of OS X.

The trouble is, some of my software will only work in Mac OS 9, so I need to be sure to buy a computer that will dual boot into OS 9 or OS X. Even classic mode in OS X won’t be sufficient for some of my software - including some I developed for myself. One of the reasons I haven’t wanted to move from that computer to a new one is because I’ve spent over a decade customizing and programming that system to work exactly how I want. If I started over with a new computer, I’d lose lots of functionality and I’d have to either recreate what I’ve been using or do things totally differently.

So, taking time off and musing about it seemed like a good idea.

I caught up on my sleep and watched about a dozen episodes of Stargate Atlantis from Netflix.

Yesterday, I decided I would go to the library the next day (today) and do some searching for companies that sell refurbished Macs so I could order a custom system with exactly what I want.

I was talking to Mom and noticed her even-more-ancient Mac LC 580 system sitting in the corner. She had used that computer for years for genealogy research and email and it hadn’t been turned on in months. She hasn’t been able to use it for several years and the last time it was turned on was so I could play Tetris on it - a game I won’t put on my working system if I want to get any real work done.

I fired it up, dialed into the Internet, and started the Netscape version 4 browser.

I was totally surprised that not only could I search on Google and find several refurbished Mac dealers, but I could even look through their websites. It was slow, yes, but it worked. I don’t even know how old that computer is, but it worked!

So, I browsed MacOfAllTrades.com in Tampa, Florida and found some interesting systems and software for sale.

Later, I went to PreOwnedMac.com (resale.headgap.com) in Memphis, Tennessee and looked at what they had to offer. This was the company I was looking for. They build custom systems using old Macs and new optical and hard drives. I can configure just what I want and purchase from them and maybe not lose all the functionality I have with my current Mac 8500. Plus, the newer system would be much faster and have much more storage.

So, I spent much of the day looking over what they offer and comparing it to brand-new systems.

I still haven’t made up my mind about what I want to do; I make these decisions slowly and deliberately because I intend to use any system I buy for years.

I found a universal Mac to VGA adapter that I’ll be ordering in a few minutes and that will solve my immediate problem. It feels strange not to check my email or work on any of my blogs or websites for a whole week, but it has been a restful week and I look forward to getting back to work.

This morning, just to see if it would work, I went to JohnDilbeckAndFriends.com on Mom’s old LC 580. I could read the blog, but could not log in and post any updates.

Then, I tried some of my WordPress blogs at JohnDilbeck.com/musings/ , blog.cherokeecountync.com , and MurphyNC28906.com .

I was completely surprised to find that I could post new items to all of those blogs.

I couldn’t see the blogs with the theme I expected, but I could read all the entries and click all the links.

So, I spent a few hours this morning posting some updates.

I tried logging in to Localendar.com , but that didn’t work, so I’ll have to wait to update my calendar there.

The point I guess I’m trying to make is that these Macintosh systems from back in the 20th century are still useful and can do real work in the early 21st century. Yes, they are slow, have outdated browsers, not enough memory, and don’t support current software and hardware, but they still work for much of what I want.

I move forward slowly and no longer adopt anything on the bleeding edge of technology or even the leading edge of technology. I did way to much of that over the 30 years I worked as a computer consultant. Now, I want a system that works - all the time. I don’t want to constantly update the software or the hardware. I still use software that I bought or developed over 15 years ago and it works just fine.

Yes, it’s about time to move to OS X and I may even buy some new software one of these days, and then again, maybe I won’t.

Time will tell.

Think different(ly).

Act on your dream!

JD

I am slowly making progress in converting all of my blogs over to WordPress (with the single exception of John Dilbeck And Friends which will continue to be powered by Manilla.)

The more I use WordPress, the better I like it.

One thing I’ve been doing is using categories rather extensively on several of my blogs.

On Syndicate Your Ad, I have a category for every state in the USA, all the provinces in Canada, and other countries as I need to create them. The reason for this is that each category has its own RSS feed and I syndicate those feeds on dozens of Squidoo lenses and other websites.

I’m way behind in blogging these offers, but I decided it was best to take the time I needed to create an infrastructure for promoting the offers. Now that I’ve almost completed that, I’ll get back to updating the blog this month or next. Then, it will be easy to update it every couple of days or so.

I’ve tested several other blogs to see how well they work when generating multiple RSS feeds based on category, and after several months of use, I’m going to convert all of them over to WordPress. As far as I’m concerned, it offers the best value in terms of power, flexibility, extensibility, and ease of use. So, the others will be ditched.

All of this takes time, but by the first of 2007, or so, I’ll have everything working as I want and can spend just a few hours a week keeping them updated.

So, now I have an easy way to generate information that flows from blog to lens, website, and other blog.

Now, I’m thinking about how I can complete the flow back to the originating blogs or if that is even something that needs doing.

I got the idea a few minutes ago when I was looking at my newest lens: Dolly Parton.

On the top right corner of the lens, there is the standard icon for RSS feeds. When I looked at it, the feed showed my description for the lens and it was repeated as a link item with the date of last updating.

As far as information is concerned, it doesn’t look too interesting to me, but it does look interesting in terms of the date of last update. I’m wondering if this is one of the mechanisms Squidoo uses to rank lenses in terms of “freshness” or recentness of update.

How can I use that for myself?

I still don’t know the answer to that question, but I’m going to be musing about it the next few days as I go about my marketing efforts.

Do you have any thoughts about it?

Now that Groups are active on Squidoo, I have been inspired to start some new lenses.

For the Country Music Fans group, I just created a new Dolly Parton lens. Pigeon Forge is only a couple of hours from here and I’ve been a Dolly Parton fan for decades, so it seemed like a good lens to build.

For the Addicted to Squidoo group, I started a Marketing With Squidoo lens. I have some ideas for more content on that lens, but I’ve run out of time today to work on it.

I plan to start a new group that I’ll announce in a few days. I created a couple of lenses for adding to the group when it is created. They include:
Success With Power Blog and Success With Blogging. They may fit into groups that also include Home Businesses and Marketing. I have an idea that we’re going to see a lot of overlap in groups since anyone can start whatever group they want.

In fact, I plan to create a few more groups to cross promote lenses I’ve already created.

With the groups I’ve created at MySpace and Squidoo, I’m starting to think that I don’t want to over-extend into another direction! It’s a lot easier to join a group and let someone else manage it than it is to find the time to visit all the groups and forums I’ve started here and there every day. Some days I have other priorities and just don’t have the time and energy to visit all those sites to make sure things are staying on track.

I just added another 17 lenses i want to create to the file where I keep all my information about my existing lenses. I found I wanted a comprehensive list of all the lenses, their URLs, RSS feeds they publish, and any notes for further development. Otherwise, I don’t think I’ll be able to keep up with all of them and what I want to do, even if the Squidoo Dashboard does keep a list of all our lenses.

By the way, I just discovered a neat tool for promoting your lenses. On the bottom right of your Squidoo lenses dashboard, there is a section called Lensmaster Tools. At the bottom of that column is a link to Spread The Word. On that page, there is a nice tool that helps you create image links to your lenses. An example is shown below:

So, who else has been creating new lenses?

Over the last few days, there have been some big changes at Squidoo.com with the release of the new groups feature.

Now, your Squidoo lens is not a stand-alone page. You can join appropriate groups for cross promotion of similarly-themed lenses.

Don’t find a group you like? Start one of your own. Help all the members of your group find more readers and more success with Squidoo.

New Squidoo lenses

I just created a new Success With Blogging lens and I invite your feedback for resources that can be added to that lens.

New Squidoo groups

I have several lenses, websites, and forums related to North Carolina, so I created a new North Carolina Group and I invite you to add your lenses to this group as long as they relate primarily to a place, event, person, organization, or business that is in North Carolina.

I’ve never paid much attention to MySpace until the last couple of weeks.

When I looked at it last year, the people and their interests that I found there were not at all what I was interested in.

However, recently, there is a lot more business networking going on and I’ve started to invest some time there.

Come visit my MySpace John Dilbeck profile page.

If you have a MySpace account, come visit my page and - if you are interested - invite me to be your friend. If you don’t have already have an account, you can join for free.

From my page, you can link to some of the best online marketers I’ve been able to find and can expand your network as you want.

Some of the reasons I decided to invest some effort there is the built-in audience that numbers in the millions, good blogging tools, bulletins to keep in touch with friends and associates, the forums, and groups that you can start and moderate.

I’ve started new groups at:

Site Build It Webmasters

Success With Power Blog

Success With Affiliate Marketing

At the moment, I’m feeling rather lonely in these new groups and I hope you will join me there. I’m open to suggestions on how to make the groups better for all participants.

If you are going to use affiliate links, post it to your blog or profile page and link to it from the group forum. Please, do not post affiliate links in the forums.

I hope to see you there. Come be my MySpace friend!

Darren Rowse has an article about 9 ways to make your blog more inclusive.

Blogging, at its best, is a conversation with topics initiated by the person who owns the blog. Most blogs allow for comments, and this is where the conversation takes place.

However, sometimes, especially for people new to blogging, these conversations seem inaccessible for a variety of reasons. Sometimes the blog is rather technical and uses terms that don’t mean much to a new reader. Other times, the blog has a small group of regulars who are familiar with each other and the comments have private jokes and obscure references or other interactions that exclude anyone who is not a regular part of the conversation.

In 9 ways to make your blog more inclusive, Darren offers some suggestions to make it easier for new people to join the conversations and to understand more about what is being discussed.

Blogging, at its worst, is just one lone person typing away with no responses and can feel like yelling into a fog with no echo.

Some blogs are more technical than others. Some have topics that make conversations easier. Not all blog posts get many, or even any, comments.

I think it is a sign of a healthy blog when there are lively discussions, lots of feedback, different opinions, and a community where people feel free to express their opinions and experiences.

Darren has that kind of community at ProBlogger.net, and I applaud him for helping the rest of us find new ways to make our own blogs more inclusive and open to feedback.

This is a new, and hopefully final, version of John Dilbeck’s Musings.

I started this blog on Blogger.com many months ago and it was located at johndilbeck.blogspot.com until December 2005, when I experienced multiple difficulties with Blogger.com and closed my account.

I moved all my blogs off of Blogger.com and Blogspot.com and I’ve been working for the last nine months to build a new network of blogs and websites on domains I own and control.

While the initial entry of this blog is made on September 7, 2006, I am going back through the old John Dilbeck’s Musings posts and republishing any that are not obsolete. This will provide a smaller archive of the old blog while removing any messages that are no longer relevant.

I hope you enjoy my musings and I welcome your comments and feedback.

All the best,

JD

Over the last six months, I’ve been doing a lot of work to learn more about blogging and syndication, using a variety of tools.

One of the things I wanted to do was to create multiple blogs on specific topics. I’m interested in, and do, a lot of different things, and I didn’t want to confuse someone who was reading a story about marketing in one message and then one about nonprofits in another and making customized t-shirts in a third.

How can you build a readership when your blog has no focus?

So, I decided to use the easiest tool I could find: Blogger.

I built about two dozen blogs and learned how to syndicate them on multiple sites using javascript, iframes, and php. Things were going great, and I was getting ready to turn my attention away from building the infrastructure to writing more about the topics to which each blog was devoted.

However, about a month ago, Blogger installed new software, apparently, and I started going through a round of being blocked, then whitelisted, then blocked again, and so forth. Finally a couple of days ago, I had had enough of it and decided to move all my marketing, affiliate marketing, and network marketing blogs off Blogger. But, I didn’t want to lose what I’d written.

So, I registered Blog Feed Syndication and archived over 20 of those blogs there. Since they’ll no longer be powered by Blogger, they are suspended until I find a new way to do what I want without having to do a lot of extra work in the process.

I’m testing WordPress for this, but really don’t know enough about it to make a determination if that’s the way I want to go or not.

Ideally, I’ll find a way to blog in one place, choose separate categories for each posting — as I can do here with Radio Userland — and generate a separate RSS feed for each category that can be syndicated as I want. So, I have some learning to do over the next few days.

I did decide to leave my Cherokee County, NC Blog and Murphy, NC 28906 Blog on Blogger for now. Since they do not have the marketing characteristics of some of my other blogs, perhaps they won’t trip the new algorithms that have caused me so much trouble over the last few weeks.

(Update: September, 2006 - I’ve restarted both those blogs using WordPress and I’ll be reloading the old postings from the archives to the new blogs as I have time.)

In the meantime, I believe I have archived my test postings from my blogs so I can access that information and use it again, if I need to do so.

One lesson I’ve learned, again, is not to trust a free service enough to try to build a business around it, especially when their terms of service tell me my only recourse is to stop using the service if I don’t like what’s happening.

I’m old enough to have learned that lesson decades ago, but I keep making the mistake that I can trust people I don’t know, systems over which I have no control nor influence, and the inevitable gremlins that find new places to live.

Back to the drawing board, one more time.

A few months from now, I’ll probably laugh about this new opportunity to have a learning experience.

About two weeks ago, while working on one of my websites hosted by Site Build It!, I wanted to create a weblog for maintaining current information about telecommunications. While it is possible to create a weblog, of sorts, using Site Build It, it wasn’t what I’d become accustomed to using Radio Userland or News Pro.

I decided it was time to investigate the state of the art concerning RSS and syndication, and that led me to the newest version of Radio Userland and the replacement for News Pro, Coranto. Both are heavily invested in RSS and XML and it was time to do some updating and building of new infrastructure before I could make progress on my original goal.

Now, I’ve installed Coranto on JohnDilbeck.com and DilbeckConsulting.com. I created a new weblog at blogger.com. I’ve updated some of the settings at johndilbeck.editthispage.com. I downloaded, installed, tested, and purchased a license for Radio Userland version 8. Now, I’m ready.

At this point, I create my weblogs (also called blogs) using Radio Userland, which automatically uploads to I Succeed By Helping You Succeed and to John Dilbeck And Friends. (Links updated in September, 2006, to point to current sites.)

Then, it’s a fairly quick procedure to copy the entries from my original Ramblings site to it’s new host at http://JohnDilbeck.com/news/ where it’s powered by Coranto, and to my blogger.com blog at (link deleted). I’m running most of the entries concurrently on all of the weblogs, and I don’t know if I’ll continue doing that or if each will take a direction of its own in the future.

Either way, the background work is completed. I have to add a few more pages to several sites where I’ll use syndication via javascript to show portions of the blogs on pages that will be automatically updated with no extra effort on my part once they’re in place.

In a couple of months, I’ll know how this is working and how well it suits my original desires.

Now, it’s time to turn my attention back to marketing and selling.