John Dilbeck Musings

Yesterday, in the 5 Pillar #291 newsletter, Ken Evoy announced the introduction of Snippet Build It! This is a tool that can be used by 5 Pillar affiliates to build links to over 60 landing pages for promoting Site Build It!

Many years ago, when dinosaurs roamed the earth and the rocks weren’t quite hardened, Sitesell was selling some of the best ebooks ever published. Make Your Site Sell! was the Bible of online marketing that helped me start building my marketing business. Now, it’s a free download and there is a lot of very valuable information in the 1,500 or so pages of this ebook. I still refer to it now and then.

In addition to outstanding ebooks, Ken wrote a number of courses that were delivered via email. I remember taking all of those courses as they were introduced and updated. I still have several of them in a 3-ring binder, and they are covered with notes and bright yellow highlights. Now, these courses are available as free downloadable PDF files. I still highly recommend my favorite, the Affiliate Masters Course, because it offers as much as some courses that cost around $100 and you can download it free. It was always free and still remains free.

Over time, to make it easier for Sitesell’s 5 Pillar Affiliates to market these products, Ken introduced Page Build It! - a tool for building customized gateway pages. Around the same time, give or take, the Build It! tool was introduced to make it easier for affiliates to build web pages (or just snippets of code) that combined text and graphics. This was a cutting-edge marketing tool when it was introduced.

Now, I hope you’ll excuse my memory, but a lot of water has gone under the bridge since these tools were first introduced, so I may not have all of this exactly right, but I believe the gist of it is accurate.

These tools for building pages and code snippets eventually lead to the first, less-than-impressive versions of Site Build It! But, Ken and the folks associated with Sitesell were not content with what SBI was and continued to improve it and add new features.

Now, several years later - a very long time in the online marketing world - Site Build It has become an incredibly effective tool for building online businesses. More tools are added all the time and older features are updated continually.

So, as I said, Ken announced yesterday that Snippet Build It! was available and I just now spent about a half-hour playing with it.

I am impressed!

What used to be the Build It! tool has been streamlined and greatly improved. Now, 5 Pillar affiliates can easily and quickly create links to over 60 different landing pages that tell the story of SBI and why it makes sense to use it rather than traditional webhosting.

It’s easy to go to the page, select either text or image, select the desired landing page, and build a link.

If you select text, and a landing page, you can type the text you want in the link and see the link created as you type. It makes it simple to try several phrases to see which one you like, and then simply copy and paste the HTML code to your websites, blogs, and other places on the web. The text links in this article were created using Snippet Build It! as a test of using the system and it is easier than hand coding the links as I normally do.

Not only is it easier, the landing pages are grouped by their order in the buying cycle, and this is explained in an excellent article that was also released yesterday.

Why is that important?

I’ve gotten into a rut of referring prospects to just a handful of the many pages that are available. Now, by using Snippet Build It!, it will be much easier to choose just the right page to link to, depending upon the point I want to make in an article or advertisement.

This combination of being easy to use and providing a full list of the available landing pages (and this number is growing all the time) helps me provide the information you may need in order to make your final decision to buy, or not to buy, a subscription to the Site Build It! system - or to become one of our affiliates and make money promoting the best way to build an online business.

In addition to text links, Snippet Build It! makes it easy to build graphics links using some new banners, buttons, and logos.

For example, the following is a link to the Site Build It! main page, and was created in less than five seconds:

The new graphics use less text and more people. They use more right-brained emotion and less left-brained logic.

Now, I’m a left-brained logic kind of guy. I rarely make my decisions based on emotion. I spend a long time learning about something before I buy.

Most people, perhaps you, make more decisions based on emotion and then later justify it with logic.

Site Build It! is great for right-brained people. It is an exciting system that has helped many of its subscribers build successful online businesses, and quite a few have left the corporate world and are now living their dreams and working from home. Of course, not everyone is this successful, but SBI offers the tools and training to make it much more likely to succeed.

Many people have said they were exposed to SBI and didn’t believe that it was as good as many of us believe it to be. So, they moved on and built websites using other services. After a year or two of butting their heads against the technical hurdles, they remembered Site Build It! With more experience, they were better able to judge the benefits SBI offered and some bought on the spur of the moment.

Rather than regretting the purchase, most of them regretted wasting a year or two trying to build their online businesses the hard way.

Yes, some people do not do well with SBI, and some people don’t like what they can’t do with SBI - so Sitesell offers a money-back guarantee. You can’t lose by trying it.

Oops, I’m getting off track. Back to Snippet Build It!

The new graphic images are more colorful and appeal more to right-brained people, in my opinion. I think they will be a welcome addition to the marketing tools offered to 5 Pillar affiliates.

But, nothing is perfect.

A few minutes ago, I offered my opinion about the new marketing tool on the members-only SBI forum.

I think it is a huge improvement over the older tools and I welcome the ease-of-use and organized listing of the more than 60 landing pages we can promote.

On the other hand, I believe we need a wider variety of graphics that are specifically targeted to each landing page.

But, you know what? I don’t doubt that Snippet Build It! will be improved over time and that we’ll see more and better-targeted graphics to go with all the other marketing tools that Sitesell provides its 5 Pillar affiliates.

It’s easy to recommend something when I know from first-hand experience how much it has helped me build my online marketing business. I’m working from home 100 miles from the nearest traffic jam and loving it.

I don’t believe I would be where I am today if it weren’t for what I’ve learned from Ken Evoy and all the many Site Build It! webmasters who help each other on the free, members-only SBI forums.

I’m a very satisfied SBI customer and have many plans for expanding my Act On Your Dream! website.

You know what?

At first I balked a bit at spending $300 a year to build a website, but after building dozens of sites and blogs over the last few years, and wasting more than what I would have spent to build several more SBI sites, the only one that has never given me any trouble at all is the one I am building using Site Build It! Over time, that becomes more and more important, because I’m getting tired of wasting my time and efforts on sites that don’t work or get destroyed by hackers.

I’m one of those hard-headed people that just has to do it my way and I don’t regret all the testing I’ve done. I’ve learned and I’ll be turning more to SBI in the future, except for some of my sites that require perl and php programming to make them work.

I just renewed my subscription to SBI for another year, and a long time before my subscription expires I will have earned back my $300 investment several times over. It’s not an expense, it’s an investment.

Just as Site Build It! is the best tool I know of for building a successful online business, the marketing tools that Sitesell offers its 5 Pillar affiliates continue to get better over time, too.

I am very happy that I found Ken Evoy and Sitesell those many years ago. I hope you’ll find it worth the investment of your time and money, too.

Act on your dream!

JD