Is your current marketing as effective as you want?
June 18th, 2007 
posted by John Dilbeck
I recently realized that I’ve neglected an important part of my marketing efforts and I know I’m losing business as a result.
I bet you are, too.
Are you trying to sell your products and services to visitors who may visit your site just one time? If so, how much business are you losing when your visitor doesn’t buy right then?
You can do one simple thing to increase your conversion ratio: entice your visitor to subscribe to your newsletter and/or an email series that describes the benefits of the product or service you are trying to sell.
If the visitor subscribes to either of these email follow-up series, then she has shown at least some interest in what you have to offer.
Now, instead of one chance to make the sale, you have multiple opportunities to educate your prospect about the subject, to elaborate on the benefits provided by the product, and to build more of a relationship with your subscribers.
Even if you don’t make the sale eventually, you will have built some measure of goodwill if you provide quality information in your follow-up messages.
I’ve just started an Autoresponder marketing and building your lists series on JohnDilbeckAndFriends.com. I would welcome your thoughts and comments there.
Act on your dream!
JD
Posted in Blogging, Marketing, Autoresponders | 
