John Dilbeck Musings

Ken Evoy, President of Sitesell, Inc., recently interviewed Chris Anderson, author of The Long Tail, at Long Tail Marketing For Small Business.

Chris Anderson is the executive editor of WIRED magazine and has a good overview of technology and marketing, as evidenced by the buzz that is building surrounding his book.

In the industrial selling model, corporations decided what was going to be sold and there was a limited number of items offered for a limited time. All companies that are involved in mass production and mass distribution are working within this model.

In the developing digital selling model, products don’t go out of production and you don’t have to sell thousands or millions of items to generate a profit. You can sell fewer items over a longer time interval. This is a simplistic explanation, and Ken goes into more depth at Long Tail Marketing For Small Business.

Additionally, there is an audio interview that you should listen to if you have any interest in small businesses and marketing to niche audiences, and I think that pertains to almost all small businesses.

Listen to the interview. If what you hear excites you about the possibilities of selling into infinite niches, buy the book and read it.