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Search Like a Pro!
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Search Engines and DirectoriesMost folks think that search engines and directories are the key to generating new traffic to your website, and I can't, and won't, disagree with that assessment. However, I think you'd be wasting your time if you spend an inordinate amount of effort trying to stay in the top ten results for a particular keyword search. I think at some point you start to achieve diminishing returns. I'm a firm believer in the 80/20 principle. Eighty percent of the results are generated by twenty percent of the effort. To get that last 20% of results (keeping your page always in the first page of hit returns) will take 80% of your effort, or four times as much work for only a quarter as much return. The key, in my mind, is to generate new visitors to your site -- who buy what you're selling. That means better targeting of your visitors, not just generating higher raw numbers. So, with that said, I want to refer you to some services that will help you get the most from search engines without spending all your time obsessing over them, and very little of your money. I've mentioned them on the Getting Listed page.
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